It’s collecting interesting information and sharing it with your audience, either as individual pieces of content or as a digest.Īnd the best way to do content curation, as a digital marketer, is to use purpose-built content curation tools to help you do it.Ĭontent curation tools help you get all the benefits of publishing excellent content-WITHOUT having to create it all yourself. ![]() Let’s face it: creating great content takes time and money.īut if you’re a busy marketer or stressed out business owner, you probably haven’t got a lot of either to spare. That’s why a content curation tool is so important. ![]() But it’s not always easy to keep that content machine fully tuned up. These days, content is the engine that drives your business reputation and helps you make sales.
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